The Apple Watch Series 9 Ban: Navigating a Patent Storm


The holiday season usually marks a peak in Apple product sales, with consumers eagerly awaiting the latest gadgets. However, this year, a dark cloud looms over the Apple Watch Series 9 and Ultra 2 in the United States due to a patent dispute. Let’s delve into the details of this legal battle and its potential impact on Apple’s lucrative smartwatch business.

The Patent Dispute: A Clash Over Blood Oxygen Measurement

1. Pulse Oximetry Technology

At the heart of the conflict lies pulse oximetry, a technology crucial for measuring blood oxygen levels. Apple integrated this feature into its watches, inadvertently triggering a patent dispute with medical technology company Masimo.

2. Accusations and Legal Proceedings

Masimo accused Apple of employee poaching and stealing its pulse oximetry technology. The dispute escalated, leading to a ruling by the US International Trade Commission favoring Masimo and ordering a halt in the sales of infringing devices.

3. Apple’s Response

Apple, facing a significant setback, plans to appeal the decision, emphasizing the need for a reversal of the verdict. The ban order is currently under presidential review, with a decision deadline set for December 25th.

The Potential Impact on Apple’s Business

4. Holiday Sales Dilemma

The timing of the ban coincides with the crucial holiday sales period, constituting nearly 30% of Apple’s annual sales. The absence of the Series 9 and Ultra 2 watches could impact the company’s revenue during this festive season.

5. Financial Significance

Apple’s smartwatches, including the Series 9, contribute significantly to its business, with the smartwatch market accounting for a quarter of global sales. The ban could affect a substantial portion of Apple’s $17 billion smartwatch business.

6. Wider Ramifications

While the ban currently applies to the Series 9 and Ultra 2, there are concerns about potential repercussions on older models that also feature the blood oxygen measurement technology. The impact on Apple’s wearable and accessories business, which made around $40 billion, is also a cause for consideration.

Apple’s Legal Conundrum

7. Presidential Review and Appeals

The upcoming presidential review and Apple’s planned appeal add uncertainty to the situation. The outcome of these processes will shape the future of the ban and its implications for Apple’s smartwatch business.

8. Global Sales and Customer Impact

Despite the US ban, customers who already purchased the Series 9 and Ultra 2 watches can continue using them, and global sales remain unaffected. However, the potential expansion of the ban raises questions about its impact on Apple’s global market share.

The Larger Lesson: Even Giants Must Comply

9. Compliance with the Law

The Apple Saga serves as a reminder that even tech giants must adhere to legal regulations. The violation of patent rights showcases the importance of respecting intellectual property and the consequences of overlooking such matters.


As Apple navigates the storm of a patent dispute, the tech giant faces challenges that extend beyond legal battles. The holiday season’s impact on sales, potential financial repercussions, and the broader implications for the smartwatch market underscore the significance of resolving this conflict swiftly.

Frequently Asked Questions (FAQs)

  1. Can customers in the US still use the Series 9 and Ultra 2 watches they purchased before the ban? Yes, customers who already bought the watches can continue using them despite the sales ban.
  2. Will the ban affect older Apple Watch models with the blood oxygen measurement feature? The potential impact on older models remains uncertain. The focus of the ban is currently on the Series 9 and Ultra 2 watches.
  3. How much does Apple’s smartwatch business contribute to its overall revenue? In 2023, Apple’s smartwatch business alone made $17 billion, constituting a significant portion of the company’s revenue.
  4. What is the deadline for the presidential review of the ban? The presidential review deadline is set for December 25th, adding a layer of suspense to the resolution of the patent dispute.
  5. How has the ban affected global sales of Apple’s smartwatches? As of now, global sales remain unaffected, but the potential expansion of the ban raises concerns about its impact on Apple’s global market share.

The unfolding Apple Watch Series 9 ban saga poses challenges for both the tech giant and consumers. Stay tuned for updates on this developing story as we explore its implications and potential resolutions.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *