When it seemed that 2020 was drawing to a close, we encountered a new turn of events. Microsoft has once again pulled the portfolio to close the purchase of the year. This time, the American giant has acquired Sony for a figure close to 130 billion dollars. Apparently, the main promoter of the operation was Phil Spencer to reinforce the Xbox catalog.
In this way, Microsoft returns to the entertainment business by taking over Sony Pictures and Sony Music. In addition, it takes over the mobile phone business and its patents, and the cameras, video and televisions division. However, the most interesting piece for Redmond is the PlayStation division and all its studios.
The PlayStation catalog is coming to Xbox Game Pass
Regulators were reluctant about the operation, so Microsoft has pledged to continue to sell and support buyers of PlayStation 5. The console is not among Microsoft’s priorities, but the main attraction is all its Catalogue. According to Phil Spencer, the Xbox team will work to bring all Sony exclusives to Game Pass.
The Bethesda purchase was just the beginning in creating a service that will mark a generation of gamers. During 2021, great badges such as God of War, Uncharted or The Last of Us will have versions for Xbox and PC, and will be available from day 1 to all Xbox Game Pass subscribers.
From Microsoft they have not clarified if this movement will also occur in reverse. Everything indicates that Phil Spencer’s intention is to strengthen the Xbox catalog, as happened with the purchase of Bethesda, although reaching a new dimension. In this way, Xbox players in 2021 they will be able to enjoy titles like Spiderman or The Last of Us on their consoles.
Satya Nadella wants to avoid repeating Nokia’s story
Sony’s purchase includes its smartphone division, currently part of Sony Video and Sound Products. This move brings to mind the frustrated acquisition of Nokia in the days of Windows Phone. However, Satya Nadella, CEO of Microsoft, has indicated that this will not happen.
The company’s plan for the smartphone division goes through its liquidation, reassigning employees in other areas of the video and sound division. This strategy It is very similar to the one Google carried out with Motorola, and it is that Microsoft will take advantage of the telephony patents of the Japanese business group.
Currently, Microsoft continues its efforts to create a new market niche in the world of telephony with Surface Duo. Recall that Sony phones maintain a market share that is difficult to trace. However, Surface Duo 2 will benefit from camera technologies developed by Sony to make the leap in the photographic section.
Groove Music returns thanks to Sony Music
Finally, Microsoft’s plans for Sony Music and Sony Pictures go through turning them into new subscription services. Both will integrate with the Groove Music and Movies & TV apps, offering Sony’s music and movies catalog in streaming. This effort will include a redesign of applications on all platforms.
In terms of prices, Groove will have the same plans and prices as Spotify, while Movies and TV will have the same rates as Netflix. These divisions will remain under the direction of Phil Spencer and will be exclusive, so the catalog will disappear from competing platforms throughout 2021.
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